Any corporate’s online presence is built on the foundation of its website. It is a valuable asset to businesses and they must update it every few years. The majority of the time, businesses rebuild their eCommerce website because it is no longer visually attractive. They must maintain their online brand presence. The easiest way to do it is through a distinctive website that they improve regularly.
If you make any mistakes during a website redesign, you risk getting even worse outcomes. That might cost you even more money and delay rectification. This article lists the top ten website mistakes to avoid while redesigning your website
Mistakes to Avoid While Redesigning Your eCommerce Website
1. Not Defining Goals
One of the most common errors made by website owners is not planning ahead what they require for their site. They are clear about redesigning their website but do not state their ultimate goal and what they want to achieve through it.
Setting up a goal and strategy for website re-modeling is critical for its success. You can do that through website analysis.
The website evaluation will provide you with a clear image of what you want and how your site should look. You should be aware of the fundamental areas that require more attention than others.
The eCommerce website development company that you hire will give you a general idea of how your website will look. But, it is crucial that you give your suggestions on how you want the website.
2. Aesthetics Over Functionality
The design of your website is the first thing that a user sees. A website that is unappealing to the visitors’ eyes, is a big turn-off for anyone. So, it is important that it is attention-grabbing. But, you must also ensure that you do not compromise functionality for design.
You should revamp your website so that it looks and functions better. Nonetheless, these two frequently overlap, and you must maintain a balance between them. For quick navigation and clever design, aesthetics are not an option.
Always make sure that your website is fully working. It should have a decent search function. The web design agency must make sure that it is easier for visitors to find what they are looking for.
3. Choosing the Wrong Technology
The task after you have established your goals is to choose the technology for your website. This is one of the most important steps, and you should not take it lightly.
It is critical to select the appropriate technology. The new technologies in the market might attract you. But don’t fall for that. It is one of the most common website mistakes to avoid. Choose a technology that is suitable for your project. That will save the team a large amount of time before beginning the development process.
For example, if you want a single-page app with high performance, ReactJS may be the ideal option. If you use Python to build your website, Django can be the best choice. You shouldn’t choose the technology based on the year they were introduced, but rather on your objectives. Technology is a project-subjective choice that you must make focused on the expected outcome.
4. Slow Load Times
According to Google, 53% of mobile website users abandon a page if it takes more than 3 seconds to load. After all, everyone needs to get information fast. So, if your site takes too long to load, you will lose visitors.
The time it takes for a web page to load can have a significant influence on your search engine results. You can resolve this technical issue easily. You must work with your web design agency to identify ways to improve the page load speed of your website. Also, a new website design should have a speedy load time.
5. No Cost Estimation
A key error while upgrading the website is failing to set a specific budget for it. This is one of the most common redesigning mistakes to avoid. Some companies contact a web design firm years ago and expect the same level of service at the same price.
Furthermore, the features and capabilities included in the website determine the cost of upgrading. As a result, you must set a reasonable budget for your website makeover. After all, websites serve as digital representations of your company. They can assist you in reaching a large number of leads and converting them into sales. That will result in a larger return on investment.
6. Poor Mobile Experience
People are constantly connected these days. The way your website appears on the mobile device influences a user’s perception of your site design.
A majority of users choose to use their mobile browsers over their desktop ones. As a result, it is important to give the mobile-friendly website top priority. Not having a mobile-friendly experience can make users switch over to your competitor’s site.
They are looking for the greatest experience and will keep looking for the finest alternative. In the field of website design, this is a major problem. You need the support of users for referrals and for influencing other users’ decisions.
That is a great way to bring organic traffic to your online multi-vendor marketplace. But most users do not recommend a website that doesn’t do well on mobile. Choose an SEO-relevant, responsive, and mobile-friendly website design that provides the ultimate seamless experience.
7. Undermining Website Analysis
If you don’t assess your site for key metrics first, you won’t be able to determine your goals and outputs. When you analyze your eCommerce website, you’ll learn about all the problems and what aspects you missed. These are crucial elements while constructing a new structure or redesigning a website.
Furthermore, once your website releases, you should ensure that you audit these benchmarks. That will help in quickly detecting and resolving any new issues that may arise. This information can also assist you in determining how your website has improved. So, make sure to inquire about these metrics from your website designer.
8. Stopping After Redesign
Many companies do not put in any effort after launching their improved eCommerce website. Make sure you don’t commit this mistake. Remember to test your site after you redesign it. Additionally, you need to upgrade and fix bugs-if any from time to time. Notify your users about the change, and update the content.
Concentrate on the areas that you overlooked in your previous design. That way, you can get the most out of your new website.
9. No Contact Information
Your users must be able to effortlessly communicate with you. Many eCommerce website owners fail to provide their contact information on the website. Don’t forget to include a clear CTA button in the header with your company’s official phone number.
Customers don’t want to put in a lot of effort to figure out how to connect with you. As a result, you can increase customer interaction and business by removing the contact barrier. Remember to provide a link to the “Contact Us” page in the primary navigation.
10. Hiring the Wrong Team
If you want to remodel your website, you should work with a reputable eCommerce website development services provider. After all, your website is your online business’s most important marketing tool.
As a result, you can’t pick someone who lacks technical and design skills. Otherwise, you might have a negative experience.
A website remodel can be a considerable time and financial commitment. That is why you should approach it with prudence and a strategy. If you avoid the mistakes mentioned above, your website will become a powerful force in your business’ success.
Narola Infotech is a well-known eCommerce website development company that specializes in creating websites that are aesthetically pleasing and fully functional. We have worked with clients all over the world for years and have helped them in their journey. If you also want to witness the growth of your business, book an appointment with us today.