Up until 15 years ago, online dating was considered taboo, and online dating sites that are now a rage were in their developmental stage. However, with the advent of smartphones and GPS technology, internet dating has shed its stigma and grown into a multibillion-dollar industry. The average 30-year-old now spends up to 10 hours each week on dating apps, and almost a third of all American marriages now start online.

But what are the factors that play an important role in the success of dating apps?

In general, a user spends time on dating apps with strong emotions and many social, biological and mental factors determine how a user engages with the app to find a suitable partner. It is these factors that an app like Tinder can use to provide users a great experience and become successful.

This article will discuss those social, biological, and mental factors and how dating apps can use them for the benefit of users and app owners.

1. Social Factors

Every person wants to be in a relationship with someone who shares the same interests and temperament. A dating app can help match a person with someone compatible if it has enough information about the users.

So how does a Tinder clone app gather this information?

Although the app still doesn’t have the required amount of information, it does get enough insight to start recommending other users. How the app leverages psychology and gets more information regarding user behavior is explained in the next step.

2. Biological Factor

Since the dating app does not have information regarding a user’s biological parameters at this time, the algorithm presents the user profiles that have been deemed ‘attractive’ by many other users as soon as the users complete the sign-up process by entering all of their information.

The Tinder clone app keeps track of how the users react to different profiles and determines the users’ biological preferences based on their reactions. But how does the app make the user come back to it again and engage with it? The answer is by gamification of the experience.

3. Mental Factor

The goal of all the apps is to provide a unique experience to the user and make money, and it is the same with dating apps. Since the user now enjoys the experience provided by the app and uses it frequently, the app will now try to make the user spend money.

All the users install an app with the mindset of using the free version, and it is a challenge to motivate the users to spend money within the app. But there are certain ways to encourage the users to shun the free version and one of the ways is to show the users what they are missing in the free version.

Let’s take the example of the Tinder app.

In Conclusion

If you want to create your own online dating app like Tinder, you can opt for the development of a white label Tinder clone app. The app must have its own unique USP and work on the concept of human behavior for maximum benefit. Only if the app wins the hearts of its users will it reward the app with monetary gains.

If you have any questions regarding the app development process, you can contact our development team at Narola Infotech for a quick consultation session.