In this article, we discuss the Google announced broad May core update in-depth, its impact, and how you can possibly deal with it. Also the good and bad that is tagged along with this Google broad core algorithm update.

You must be aware that getting a competitive edge among other websites on the web isn’t a piece of cake. Along with getting the web app development services, you should pay attention to how Google evaluates your website’s position. Regular updates to Google’s algorithm make you obligated to keep track of those (if you want to appear in the top positions in relevant searches). 

Google’s 4th May core update was rolled out globally. It is not region-specific or subjected to any criteria. Hence it is labeled as the “Broad Core Update” which is a regular exercise by the giant Google after every few months interval. Even though this update was pre-announced, this is considered the largest update in a long time due to the impacts it has already displayed on the impressions of various companies.

We have listed down some of the most recent Google updates in this blog, along with some useful tips to help you proceed in the right direction.

 

Google New Algorithm Updates 2022 

Here are some important Google algorithm updates that you should be aware of. 

March 2022: Product Review Update 

Google confirmed the March 2022 product review update that rewards websites showcasing in-depth reviews regarding first-hand experience on their website. As per Google, templated reviews no more interest the users as they only touch upon the periphery of the products and services. 

Users generally prefer detailed and original reviews that can give an unfiltered opinion of the product or service you offer. Although this cannot be penalized, maintaining the review section accordingly would give an edge for better rankings. 

Page Experience Update for Desktop 2022 

Google’s page experience update from March 2022 is quite similar to the one for mobile search last year. Desktop page experience ranking factors include: 

  • HTTPS Security 
  • Core Web Vitals (LCP + CLS + FID) 
  • Absence of intrusive interstitials 

If your website fails to meet any of these criteria, it won’t receive the benefit of a desktop experience ranking boost. Again, your page will not be punished for not fulfilling these criteria, but other websites that do may get higher rankings.  

Some Older Google Algorithm Updates 

November 2021 Core Update 

In November 2021, Google introduced a broad core algorithm update. It was majorly focused on improving the quality of the websites. According to it, you need to answer the following questions about your website: 

  • Is it authentic? 
  • Does it offer useful content to the users? 
  • Is it based on enough research and analysis? 
  • Does the content have something unique? 
  • The content should have appropriate titles and headings 
  • If it belongs to special categories, it must be written by high credential experts like doctors or financial advisors. 
  • Is the content safe for the general public and children? 
  • You should pay attention to grammar, spellings, styles, etc. 
  • Avoid too many pop-ups or ads


November 2021 Scam Update 

This update was focused on improving the quality of search results by removing all websites that may be spammy according to the algorithm. Therefore, websites indulging in SEO practices were supposed to watch if their practices are getting spammy. 

January 2020 

The timeline suggests that the update before Google’s May core update was also substantial with its impact on Google Search results. However, the latest one has an even more widespread effect.

October 2019 

This update was only responsible for its effects on the local rankings. Google upgraded its algorithm and related hardware in order to support the BERT natural language processing (NLP) model. This was executed in order to better interpret the natural language searches.

September 2019 

Google did not provide much information at the time of this update rolling out. It was a weaker update, as regarded by most SEO experts. Webmasters suggested that it had no significant impact when compared to the previous updates.  

Are you Negatively Impacted by these Google Core Updates? 

It is natural that with continuous updates by Google every few months, you might observe a decline in your rankings at times even though your website is perfect and consists of all the right things.

Google declares that there is “Nothing to Fix” on your website if you have lost rankings. Nevertheless, you cannot sit with folded hands and watch your website traffic decline with every update.

How to Get Higher Ranking Despite the Google Algorithm Updates 

Here’s a list of things that experts say you can do to cope with the changes and remain at the top every single time.

Turns out that ranking a website works on the principle of survival of the fittest. If your website is checking all the boxes, you have little to worry about these updates. Yet, there is no guarantee as it is like a list of top 10 movies. Even though it might be the best list today, it is going to turn old someday and become irrelevant. So, always ensure that you are in sync with the market timings. 

What do the experts say about Google’s Core Update?

Narola Infotech is a leading Custom software development company for many years now, And, we have an equally dexterous digital marketing department that provides the best SMO services. We are always watchful on the Google Core Updates as they play a massive role in how we function and often dictate a change in our marketing strategies.

Nevertheless, here’s what the best names opine about these recent updates and it might surely help in maintaining high-quality work.

SEMRush:

The May update is stronger and influencers have more SERPs and positions.

The above statement is made by comparing the new update with the previous January update. The most impacted industries mentioned by them are:


Moz:

Moz gives its insight through temperature tracking. And its verdict is that the May Core update showcases an insane level of heat with 103 degrees on May 4th and 112 degrees on May 5th. It is one of the most important updates since Aug 2018 by Moz.


Search Metrics:

They have pointed out that Google has been refocusing on content quality and brand factors like CTR and user data now.


Summing Up 

While Google continues to introduce new algorithm updates every few months, it’s important to consider them whenever seeking web app development services. Websites that fail to reach the right audience are anything but useful. We hope you have a clear understanding of the important Google algorithm updates and how they must be affecting your website’s ranking. 

It’s better to take necessary actions and improve your strategy than to lose the hard-earned SERP ranking. Hopefully, this blog will guide you in the right direction.