A Glimpse of the Biz Asia

Company Profile

Sanskar Radio

BizAsia is a very reliable media and entertainment website that was launched in 2001. It holds a popular place for being a verified source for news, information, and opinions. Its concept is one of a kind and in 2014 it was awarded the Best Website at the Asian Media Awards. BizAsia appeals to the audience on a global level and receives a large user engagement every single day.

Narola Infotech

Narola Infotech is an enterprise software development company that provides customized IT solutions among other extensive technical solutions to complex business problems and needs. Narola Infotech caters to a vast number of services like Enterprise Solutions, Web Development, Mobile App, Automation & ML, product engineering, and developing on-demand software products serving in all domains and technologies.

Business Needs

  • The client required us to redesign their news blog website with an entirely new theme keeping all the previous data of news and other media intact without any loss.
  • It was also required to create a Newsletter sign-up. A way in which the admin could send daily/weekly emails to the users who sign up to receive interactive news and other media.

Functional & Operational Challenge

  • One of the challenges was data migration of all the old news and blogs as it was in abundance. Being a news and blog site, a lot of information is shared on the website every single day. Migrating this information by categorizing without any losses was a challenge.
  • It was required that the blogs would dynamically appear in different sections of the homepage.
  • Strategic Ads placement was one of the crucial tasks.
  • The dynamic newsletter showcases daily/weekly blogs. It was to be assured that it displays the latest blogs.

Proposed Solution

  • Narola Infotech team of adept developers proposed to redesign the website with WordPress under the child theme.
  • Keeping the requirements of the particular website in mind, custom layout templates were used and implemented.
  • For resolving the successful development of the Newsletter, Mailchimp was used.
  • In order to gain insights and successful running and implementation of the BizAsia website, we used the Google Analytics tools.

Objectives Achieved

  • A dynamic website was implemented successfully along with Newsletter implementation as asked by the client.

Technologies

Summary

A fully functional WordPress website BizAsia was redesigned up to its complete potential with the new theme and additional sections. All the client’s requirements like the dynamic and section-wise display of new, current, and relevant blogs, daily/weekly newsletter implementation, Ads placement, and finally Google Analytics for valuable insights were executed.

It was a great experience for the team to work on such an incredible concept. The client was also impressively satisfied with the final output and implementations.