Do you envision yourself as a flourishing entrepreneur with a powerful eCommerce store that always remains optimized according to your business needs? Picking the right eCommerce platform is the foundation for benefitting from a successful online store.
Recent years have witnessed a surge in the popularity of eCommerce websites. Various eCommerce platforms with enhanced features have proliferated, all of which promise to augment your store for achieving long-term success. Among them, Magento Development for eCommerce has gained the trust of entrepreneurs worldwide. As an ever-evolving platform, it offers more benefits for store owners than they can imagine.
If you’re still confused about whether to go ahead and avail of the services of Magento Development Company, here is a list of the top Magento Trends that will remove all doubts from your mind.
The List of Latest Magento Development Trends:
1. Headless Commerce for Gaining a Competitive Edge -
Headless commerce refers to the frontend and backend of an eCommerce experience being independent of each other. It makes your website content more dynamic and enables your business to get real-time access to shoppable content. This Magento trend paves the way for an enhanced omnichannel experience and quick delivery of content to customers
2. Personalized Shopping through AI and Chatbots -
Chatbots and AI technology are the perfect way to enhance customer engagement and boost their satisfaction. Magento provides numerous plugins and extensions for the chatbot and AI integration. In the future, this trend is only going to become more deeply entrenched in Magento eCommerce experiences. AI-enabled personalized shopping through an effective study of consumer behavior is bound to pick up pace in the coming years.
3. Effective Social Media Marketing -
People spend a tremendous amount of time on social media platforms. It naturally becomes a good place to market your products on them and gain brand visibility. Leading channels like Facebook, Linkedin, Instagram have added marketing packages to help businesses. Marketing on these platforms is a powerful digital marketing technique. Magento Development Services has been quick to adopt this trend by enabling developers to use social media channels to boost revenue.
4. Voice Commerce to Boost ROI -
It is estimated that 2021 will see a dramatic increase in the number of smart speaker users. As a result, the integration of voice commerce in your eCommerce website becomes an important parameter for you to stay ahead in the competition. One of the major Magento Trends relates to this very development. You will be able to optimize your store to meet the dynamic needs of your customers.
5. Features to Make B2B Consumer-Centric -
Today, there is a pressing need for B2B companies to understand their buyers and develop a direct-to-consumer channel. This enables them to achieve ownership of customer information. Hence, it imparts a great customer experience over every channel. Magento Development has enhanced its features to enable B2B businesses to shift their attention from being product-centric to customer-centric.
6. Smart Search Functionality -
There’s no point in creating a website if people are not able to know about it. Magento Development takes care of all the SEO parameters to help drive traffic into your platform and boost conversions. This trend is bound to stay in the coming year, enabling online businesses to enhance user experience.
7. Micro-interactions for a Human-like Experience -
The world focuses on details. Thoughtful micro-interactions is a powerful strategy to impart a more human-like user engagement. Micro-interactions are a part of the onboarding experience in Magento. It will go a long way in shaping meaningful interaction for your online store in the coming years.
8. Rich Customer Experience through AR/VR
Augmented Reality technology is fast revolutionizing the eCommerce landscape. A combination of AR and VR dramatically enhances your reach to new audiences. It has been well-documented that AR experiences, which enable virtual testing of the product by the customer are more likely to prompt customers to purchase products. Utilizing AR technology in building eCommerce platforms has been one of the prominent Magento Trends that is not likely to fade away in the future.
9. AI-Enabled Superior eCommerce Experiences
Every customer loves to view recommendations of similar products. Artificial Intelligence has made this impossible task finally possible. With better algorithms, it has led to dramatic advancements in search functionality to include a diverse set of features. Smart product recommendation is one of them. It has the effect of directly raising customer experience and satisfaction.
Naturally, one of the major Magento Trends pertains to this development. Online businesses will now be able to serve their customers better by offering relevant product recommendations in Magento eCommerce platforms.
10. Progressive Web Apps to Better Connect with Customers
With progressive web apps, customers have 24/7 access to the online store. It works in areas characterized by poor internet coverage. Customers can view all the information irrespective of their platform. This revolutionizing development is sure to be a Magento trend in the coming years, making way for fully optimized eCommerce experiences.
Conclusion
With the boom in mobile devices and websites, online shopping continues to touch new heights with every passing year. There is a need for businesses to ensure that their store is fully conducive to facilitate unmatched customer experiences. Magento eCommerce development incorporates all the latest functionalities and keeps innovating to help brands stay ahead in this era of intense global competition.