Last Updated: February 14, 2024


Krishna Meruliya


The impact of personalization on eCommerce is profound. By providing tailored experiences, eCommerce platforms can enhance customer engagement, increase conversion rates, and boost sales. Personalization fosters a sense of connection and relevance for customers, leading to improved customer satisfaction and loyalty. Moreover, it enables businesses to better understand their customers' needs and preferences, allowing for more effective marketing strategies and product offerings. Overall, personalization plays a crucial role in driving growth and competitiveness in eCommerce.

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