Facebook Ad Targeting Strategies

Facebook Ad Targeting Strategies

Facebook is the most powerful and the largest social media platform online. Millions of businesses are advertising on Facebook. It has over 2 billion monthly active users. The most effective way to increase the return on advertising spend (ROAS) is by optimizing the Facebook Ad targeting. You can expand your reach through Facebook Ads even beyond your page followers.

Facebook users add tons of information about themselves to their profiles. Facebook insights allow you to create focused audience segments.

Here are some incredible techniques you can use to spread your message across Facebook’s amazing user base.

Start a conversation with your target audience

With the help of Facebook Ad targeting capabilities, you get a clear idea of your audience.

There is a large list of Facebook targeting options.

  • By demographics
  • By interests
  • By behaviors

Audience insights is a great tool to find the right audience for your ads. You can set up a conversion funnel as below:

Attract – Convert – Close – Delight

A properly defined conversion funnel can save a lot of time:

  • You can create numerous Facebook audiences targeting various stages.
  • Once you’re aware of the funnel stages, it’ll become easier for you to develop offers and campaigns.
  • To move people through your conversion funnel, you may develop cross-channel marketing incentives.
  • Depending on the audience’s relationship with your brand, you’ll be able to set a different set of campaign goals.

Advantages of Layered Targeting Options

You should not limit yourself to a single targeting option. You can combine different targeting options so you can create a more specific audience.

You can combine interests, behaviors, and demographics to have a more refined audience.

For example, you can target a man in his 30s, who is a foodie and has bought various kitchen appliances in the last three months.

Life Events Targeting

Facebook users quickly post about their life events like engagement, wedding, death or a birthday.

You can structure your campaigns to zero in on the users who are experiencing the life events related to your business.

For example, if you have a catering company, you can target customers who organize corporate events or a couple who will be celebrating their 25th wedding anniversary.

Create Lookalike Audiences

Lookalike audiences help the marketers to build an audience that looks similar to your own actual targets. This helps to reach the users with highly specific profiles.

As soon as you’ve chosen the audience you want to replicate, you will be able to display your ads to the top one percent of Facebook users having similar traits to your created audience in your target location, or 10% of Facebook users in the target country who are similar to your selected audience.

Develop Trust with Facebook Custom Audiences

The Custom Audiences feature allows you to connect to your existing customers and create a lifetime value.

You can build a custom audience by uploading the list of email subscribers, or a list of phone numbers to Facebook.

You can also create a custom audience based on the actions performed by the audience in your app, game or based on the pages that the people have visited on your website.


Facebook is the most powerful social media platform and a great marketing tool. Making use of the Facebook targeting options will surely improve the content marketing approach.

Facebook can help you to attract unknown people and delight your existing customers. Use these strategies to grow your business.

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