January 27, 2021

Leena Sanap


Looking for ways to increase your organic traffic? Want to rank higher on Google SERP? SEO services are not a one time task, but an ongoing process that brings your website to the first page of search engine results. Because of Google algorithm updates, the tactics that used to work a few months ago may become ineffective now. This is when many website owners realize the importance of SEO strategy.

SEO is an ever-changing field with new techniques developed from time to time. Therefore, marketers need to keep an eye on the current trend to stay ahead of their competitors. Your SEO strategy will become successful when all the actions aim to improve the quality of your website.

Here are some tips to create a successful SEO strategy for 2018. These strategies can help improve search engine ranking as well as the overall performance of the website.

Don’t ignore traffic snippets

Snippets are considered as a “sneak preview” of Google search results. They provide some extra information to search listing that helps the searchers find the right website. The extra details might include – product description, recipe, event details, movie/TV information, and so on. Snippets use structured data markup to preset page content in a meaningful way to Google users.

E-commerce sites and entertainment blogs use snippets to improve the way they serve users and earn the direct benefits of SEO.

Mobile responsive

Mobile responsiveness has become a standard component of any SEO strategy. Google is going to reward websites that are optimized for mobile devices, as those sites enhance user experience. Mobile responsive websites load faster, resulting in a more positive user experience.

Planning a mobile responsive website results in a thoughtful design that helps businesses to map the right SEO strategy.

Backlinks have been a major part of how reputed search engines like Google determine how trustworthy a website is. Some website owners attempt to acquire links by using black hat techniques. It is impossible to beg, borrow or steal backlinks with the purpose of boosting website rank. Some of the popular white hat techniques to build a backlink profile include – guest posts, broken link building, finding competitors' backlinks, fixing technical errors, developing strong site architecture, etc.

Monitor your site performance

As said above, SEO takes a lot of time and effort – and it’s not going to be a one-time task. There are many metrics that help you track your site’s performance. Some of the key metrics you need to analyze regularly are – page traffic, bounce rate, rankings, conversion rate, ROI, referral traffic, and session duration on the page. It is advised to create a dashboard to keep track of the amount of traffic coming to your website from organic search. Hence, Every tip offered in this post can be aligned with your present SEO strategies to empower the ranking of your website. Hopefully, the above tips have made you feel more confident about creating the right strategy for your site.

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