January 28, 2021


Leena Sanap


It is estimated that nearly 80% of companies that run a website or an app make use of the messenger chatbots in some form or the other. If you are making a stride on the online platform with your business venture or exploring new ways to grow the existing business, here is a lesson you can learn from the investments made by giants in the market.

Every industry today that is growing in bounty rightfully focuses on only one thing i.e. offering the highest level of customer satisfaction. Whether you offer a product or a service, making customer service a priority will take you a long way in any business.

Keeping the customers engaged and assuring them that they are valued is a tricky job. Chatbot development is a powerful tool that supports customer interaction. A user in distress who seeks your help needs to know that there is a way to solve their query 24X7 and designated place to reach out.

Now, before you dive deep into the “Whys” it is necessary to know the “Whats” about Chatbot development.

What is the Chatbot Development?

Chatbots are computer programs driven by artificial intelligence and machine learning. They simulate the human response and help drastically in reducing customer response time. It is, in fact, an instant way to provide customer support at any given time. Its application is intended to save time, mitigate human involvement in repetitive tasks, and always be present to convert potential customers into closed deals.

Messenger chatbots that are most prevalent today within websites and mobile apps are available via text or voice medium. There are 3 ways in which the chatbot technology is implemented.

1. AI Chatbots:
These are intelligent chatbots that function on the basis of artificial intelligence techniques.

2. Scripted:
They have a very limited agenda of use and function on the basis of rules that direct them. This is a primary implementation.

3. Application:
These chatbots have advanced GUI i.e. graphical user interface for interaction with users.

You can hire a reliable chatbot development company that can walk you through the various possibilities of chatbot development suitable for your business. It is important that no matter what type you opt for, it must suffice the requirements of your users. Only then can you expect a substantial ROI.

After gaining knowledge about chatbot development, here are some of the perks that you can avail by joining hands with a chatbot development company.

Benefits of Chatbots Development:

1. AI Chatbots:
Since it is a machine interface doing the job of human agents, your 100th or 100th customer of the day receives an equally proficient and interactive level of experience for support as your 1st customer of the day. The AI-based chatbot is available 24X7 round the clock defying all the limitations of time-zone and geography. Businesses today are no more local. Everything today is an international market. Your customers in any part of the world deserve high-quality client satisfaction.

2. Be updated with Technology:
None of your clients or customers wish to join hands with someone using dated technology. Chatbots is your pathway to upgrade and a sign to those visiting your website and mobile apps that you are ready and well-equipped to serve them.

3. Task-Specific Chatbots:
With the advancement of technology, you can carry out development for several tasks like ordering food, hiring a cab, placing a product order, or even efficient inventory management. It is observed that chatbots serve better in such monotonous tasks than human counterparts. This leaves no room for errors and offers credibility to your services.

4. Save big on your Budget:
Hiring customer support executives can be completely averted or limited by making use of messenger chatbots. It is a win-win situation as you can achieve your sales target without having to incur costs on placement, training, salaries, and infrastructure of these employees. You can save and invest this money in other important aspects that will fuel the growth of your business without hampering customer support.

5. Scale your business:
No matter at what stage you are in your business, once you carry out Chatbot development, there is no need to keep updating or addressing it. As your business expands, it has the capability to handle the inflow of queries. For eg. If you are running a restaurant business, the chatbot is capable of accepting as many orders as are placed opposed to the maximum a human can take is 2-3 maximum.

6. Cater to unique customer demands:
There might be instances where a customer makes demand for a specific product. Even if you use great DBMS and apply advanced features, it may not be able to give you the exact product instantly if you are a big business with 5-10k products. This is a common scenario in case of eCommerce websites. For online shopping, the Chatbots are your sales assistants like those in a physical brick & mortar store.

7. Target the Millenials:
It is needless to say that all your audience is present on the internet. That’s what will generate your revenue. They are not bothered whether it is a live agent or an intelligent AIS solving their problems or answering their queries. They are accustomed to handling the messaging platforms. You can even have the Facebook messenger chatbot for your business. Getting the work done is the millennials’ only goal and you can offer that with Chatbots.

In Conclusion:

All-in-all, Chatbots development serves to be a great investment to make as it will nurture more leads for you and help your business to gain traction massively. Chatbots are a one-time investment you make to avail lifelong benefits.

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