August 18, 2021

Rohit Rawat


If you want to improve your eCommerce website to boost your business, the endless advice on design, user experience, conversion optimization, etc. is bound to make your head spin. One thing you need to keep in mind while running an eCommerce website is that all this advice by different people and sources may or may not help you grow your business but what definitely will help are your customers.  You need to improve your website according to the changes your users want to see. Although there are many aspects that eCommerce websites must include, there are a few elements that customers want in an eCommerce website.

1. Design

The first thing customers notice when they enter a physical store is its appearance. Does it smell fresh? Is it spacious? Does the place look like it cares for its customers? The same applies to an eCommerce website.  Your potential customers will notice the design and user-friendliness of your website as soon as they enter it. If your consumers have trouble navigating your website or finding what they're searching for, they'll most likely switch over to one of the many other online merchants. So, how can you make a clean-looking website that will please the eyes of the visitor?
  • Purpose
Have a clear purpose of the website on all the pages to help the user identify what the website has to offer. This will aid them in interacting with the website effectively.
  • Simplicity
If you are confused about the design, it's better to keep it simple and focus on other aspects of the pages like color and font. Each color has the power to evoke emotional responses. Find a color that complements your brand. The typography and good-quality images also play an essential role in accentuating the design of the website.
  • Navigation
The ability to navigate a website is crucial to retain customers. Visitors will abandon a website if the navigation is unclear and look for what they need elsewhere. It's critical to keep navigation clear, straightforward, and consistent across all pages.

2. Speed

In recent years, Google's ranking algorithm has placed a strong focus on user experience. This implies that if people aren't engaging with your site, you'll have a hard time ranking high. There's no sense in building a beautiful eCommerce website and stocking it with excellent items at competitive prices if your website takes forever to load.  If your site takes more than a few seconds to load, visitors will abandon it and return to the search results which isn't good news for you. Efforts must be taken to ensure that everything is optimized for quick loading speed. Also, don't compromise on the hosting. All successful eCommerce sites are hosted on strong servers that can handle a large amount of data exchanged between you and your customers as well as the high number of interactions required.

3. Mobile Friendly

The world of mCommerce is expanding at an unprecedented rate since eCommerce customers are becoming increasingly reliant on their mobile devices for eCommerce transactions.  Marketers are increasingly anticipating mCommerce to become the primary internet purchasing channel. In fact, the number of mobile shoppers in the US is estimated to be around 187 million by 2024. To boost your conversion rate and keep consumers satisfied, make sure your website is designed to automatically adjust for phones’ screen size and form.

4. Product Selection and Description

Don't assume that having a large product variety is the key to success. Although wanting to be a multi-vendor marketplace might seem fascinating, there is nothing wrong with having a limited product selection that can help customers locate what they're searching for faster and increase conversions by reducing the number of clicks required to complete the checkout process. Make sure you have accurate and informative product photos and descriptions. This will guarantee your consumers’ satisfaction when they receive the item.

5. Shopping Cart & Payment

According to Baymard Institute, the average rate of cart abandonment on eCommerce websites is just below 70%. The question that arises is why is this rate so high and how can it be avoided.
  • High Shipping Cost
One of the major deterrents to eCommerce transactions is the cost of delivery. Consider giving free delivery on orders that exceed a certain threshold. If not, make sure the shipping costs are displayed on the product page so the customer isn't surprised at the end of the transaction.
  • Not Accepting Multiple Payment Options
Make the purchase stage as simple as possible for your consumers by giving several payment options in the shopping cart. This will increase your chances of closing the sale in the final checkout process on your website.
  • Not Having the Option to Buy as a Guest
Customers who have never purchased from your eCommerce website before or are unfamiliar with the brand will be more hesitant to create an account with you. Allowing your consumers to shop as a guest on your website can help you develop trust. Forcing them to create an account may result in you losing the sale.

6. Personalized Recommendations

With the advent of artificial intelligence, machine learning, and big data, businesses of all sizes can now learn a lot about their website visitors from the data collected. This information is used to advertise the goods that are most likely to be viewed and purchased, discover possibilities for user conversion improvement, and deliver tailored shopping experiences. According to a survey by Magnetic and Retail Touchpoints, 54% of customers want recommendations tailored to their interests and inclinations, while 44%believe that the suggestions they do receive are irrelevant. As a result, they are dissatisfied. 50% of customers are annoyed that their likes and preferences have no bearing on the product advertising they encounter online, and 52% desire that the messages they receive from eCommerce firms take into consideration characteristics such as personal taste, style, age, and geography. To put the right products in front of your customers’ eyes at the right moments, you can use SaaS tools and leverage visitor data to serve up personalized recommendations. There's no need to get overwhelmed with suggestions to improve your eCommerce design. It's simple to identify the areas of your website that need improvement when you pay attention to what consumers desire. You can find more of these ideas by contacting our eCommerce website development company. Our expert developer team will be happy to help you out with our eCommerce website development services to ensure the best experience for your customers and to take your business to new heights.

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