2020 has been a year of unprecedented changes. It has witnessed digital transformation like never before. As a result, there has been a notable shift in the buying habits of consumers worldwide.
As more people turn online for purchasing even regular commodities, many businesses are making their entry into the eCommerce sector. With the rising number of consumers shopping online than ever before, it becomes necessary for an eCommerce website to have a design that is optimized for them.
Stated below are some of the major eCommerce design trends that are going to prevail in the upcoming year. You can start leveraging them to serve your customers in a better manner.
1. Lively Images
A major issue that customers face while shopping online is the inability to touch and feel an item of interest. It can be quickly resolved by putting extensive and detailed images on your eCommerce website.
The more comprehensive a product's picture is, the more it is appreciated by your customers. As an increasing number of people are now set to shop online, dynamic product images are one of those eCommerce design trends that can hugely impact your sales.
It will be a great idea to ensure that the images on your website's landing, product, and homepage are in the form of GIF, animations, or videos that enable users to explore the product from every angle.
2. Questionnaires for Better Interaction
It is one of the lesser-known eCommerce design trends which can be utilized for interacting better with your audience. Every store owner knows the importance of the time when a prospective buyer visits the landing page of their site.
Their experience here can either make or break their decision to purchase a product. The presence of questionnaires can prove to be immensely beneficial for the consumer. Personalized multiple choice questions and quizzes can facilitate better engagement and let you offer those products that might appeal more to them.
3. Dark Mode to Boost User-Experience
People everywhere like to view content on their devices that does not strain their eyes. A dark theme is the latest offering that not only enhances the aesthetic appeal of your site but also raises the readability of your site.
In the dark mode, the typography is bright, and the backgrounds are dark, this protects the user’s eyes. The result is a more sleek and soothing experience that pleases many, especially during the night. It is one of those eCommerce design trends that gained momentum in 2019 and is guaranteed not to lose its charm in the coming years.
4. Better Scrolling Experiences
The act of scrolling can be translated as the desire of the user to interact more with your website. It means that your visitors are interested in exploring your website more. You can leverage it to provide them with better scrolling experiences in the form of color scheme changes, richly animated transitions, and the like.
As users scroll through your site, they should feel like they are being led into a new page. In 2021, such eCommerce design trends are bound to become a norm for every successful eCommerce website.
5. Chatbots to Enhance the Buyer’s Journey
It is a good idea to incorporate a Chatbot in your eCommerce store to enhance the experience of the buyer as they navigate through your site. According to a study, more than 60% of the customers have interacted with a chatbot at least once on eCommerce websites.
Chatbots are not new to the eCommerce world. But with the increasing number of people using online platforms to shop, they are witnessing massive changes in their functionalities. They are getting more intelligent and personalized, all thanks to Artificial Intelligence.
Being capable of answering every customer query instantly, a chatbot is a must-have feature in your online store if you want to witness more customer interaction and retention.
6. Incorporation of 3D Technology
One of the eCommerce design trends similar to that of a Chatbot, incorporation of 3D technology on websites is not recent. However, similar to the chatbot, it is also witnessing major changes as well as a surge in its popularity now.
The technology, apart from being easier to implement, is one that greatly contributes to the visual appeal of your eCommerce store. It can captivate the user’s attention for a long period of time, which is what store owners really want. Help your customers gain a clearer understanding of the product through the use of 3D technology in an instant!
If you are planning on opening an eCommerce store or are already the owner of one, then these eCommerce design trends will prove beneficial for you especially to cater to your customers in a better manner. Choose one according to your needs and get ready to impart your audience a better-than-before shopping experience.