Do you have an idea for an app like Facebook? Do the large players in the business intimidate you and hold you back from stepping into investment? It’s no secret that a small number of well-established corporations dominate the social media sector. So, there is a common question that lingers in every entrepreneur’s mind.
Why bother entering this industry when there are already some ace players? They cater to what appears to be every person’s need.
This is a prevalent misconception. It deters them from creating what might be a unique, and multimillion-dollar social networking app.
Countless social networking applications have already demonstrated what is really possible with a great niche. The key is to keep it simple. If you come up with a unique concept that caters to a certain audience, you can create a successful app. With the help of innovative ideas and fantastic content, your Facebook like app can be the next biggest social media platform.
In this article, we will discuss the steps you should take before you build a Facebook clone for successful social media app development.
Steps to Take Before Facebook Clone App Development
1. Study the Audience you are targeting
You must complete this research before you begin brainstorming what your Facebook clone looks like. People develop a social networking platform with the goal of meeting certain demands. You should have a better knowledge of the community you’re going to serve. You can do that by researching their preferences, likes, dislikes, requirements, and expectations.
Once you grasp these variables, you’ll be more equipped with quality information to develop the Facebook clone app. It will help you comprehend the psychological components that build their identity as your customer. With this information, you’ll be able to do exactly what will catch their interest.
There is a possibility that the app you’re trying to make doesn’t yet have a market need. In this scenario, using demographic and psychographic data, you can influence and build demand for your product.
This should not be a situation where you use the trial and error method. In case you miss the mark, there might be a significant financial loss. So, this must be your first and the most important step.
2. Build User Persona
After you study the community, you need to build a user persona. This is very crucial if you want your users to connect with your app like Facebook on a personal level. You need to ask a few questions to build the user persona.
- For whom are you developing your app?
- What exactly do they need?
Make your app as simple as possible to use. When it comes to social media app development, simplicity is key. If you find something that works very well, don’t change it. Instead, make it simpler.
As users engage with your app, they should be able to use it without a hassle. You must allow them to import their social profiles and networks from existing networks. That will avoid the need to recreate them. Make your pages lighter and faster to load. If your app is simple to use, it will pave the way for success.
3. Select a Niche and Stick to It
People are more likely to identify with those who share similar interests. A Facebook like app that caters to a variety of people will be more effective. People will remember you if you have a niche. They are more likely to forget about your business if you don’t have a specialization.
This is applicable to any product or service-based company. Consider your favorite product and think about why you love them. Or any service-based company that specializes in a certain service. You will find that there is one thing that stands out because of which you prefer.
Since you want to attract specific people, the specialty and niche of your Facebook clone app are crucial. You have a particular area that you cater to with your offers and services when you have a niche. Your brand, general mission statement, and values should already reflect your unique selling characteristics.
4. Study Your Competitors
While researching your rivals, you will learn about their success stories and mistakes, alike. You can utilize that as motivation. You can avoid the faults that lead to a competitor’s failure. Learn from the techniques that helped them succeed.
Both successful and unsuccessful competitors may teach you something. You must be ready to adapt. Take a closer look at a feature that a significant rival uses that performs great for their app. Alter it, and improve it.
The most significant benefit of researching your rivals is that you have a better understanding of your own faults. Analyzing your Facebook clone app allows you to see flaws that you can fix.
5. Observe the Trends
There are some fundamental questions that you must answer if you want to keep up with current trends.
- What are the current trends among your users?
- Check for some of the forecasted future trends?
- What kind of influence will they have on your industry?
Answer the following questions and create a design for your responses. Instant chat and live video streaming have completely transformed the social media app development sector. Content that only exists for a short period of time, is popular nowadays. Focus on how you can use the popularity of this trend to your advantage in Facebook clone app development.
6. Decide Features and Functions
The requirements and expectations of the target community you’ve identified shape the features of your app. It helps you answer questions like
- What do you want your users to be able to accomplish on your platform?
- What would you do to solve the security vulnerabilities and protect users and their data’s privacy?
It’s critical to have a clear picture of what your app like Facebook will look like. Conducting an analysis at this point is important. You can divide everything into categories like user functions, administrative functions, advertising, and so on.
Make a clear definition of the types of data and information that you will distribute. Also mention what users can upload and share, how they will register, and what sort of automation you will use.
7. Select the Technology
Define the characteristics and functions of the Facebook like app that you’ll build. After that, you can choose the platform where you’ll build your own network. One of the most pressing problems is determining the strategy to make your app productive and efficient.
Choosing the approach necessitates a comprehensive examination of the technology that you will use. You must leave that to specialists. Hiring an outside consultant to assist you in comparing technologies might be a terrific option. It will save you a lot of time and money in the long run.
By asking the correct questions, you can determine whether the technologies they provide are compatible with your concept. In the end, look at current social networking sites and the technologies they use. This technique can assist you in identifying a wide range of difficulties and possibilities for your social media platform.
Keeping the above strategies in mind, you can create a Facebook clone app that will stand out from the rest. But you need a skilled Facebook clone app development company like Narola Infotech that can understand your vision.
Narola Infotech has 16+ years of experience in developing applications that cater to specific niches. You can contact us to discuss your idea of the app. Our experts will clear any confusion you have and will assist you till the end.