Dating app development has witnessed a tremendous boom after the success of Tinder and many other similar apps. However, due to a saturation-like situation in this market, investors are now looking at specific niches in online dating. If you are also one of them, you have come to the right place.
We are going to discuss an untapped and relatively new form of online dating - Speed Dating. If you want to start an online speed dating business, read this article till the end.
What is Online Speed Dating?
Speed dating is a social event in which people have a series of brief dates with a variety of people. These individuals are frequently from the same city and similar age group. Speed dating events often run for 1-2 hours, during which people have dates with 10-20 people.
The location is usually a pub. However, online speed dating, which involves meeting individuals via short video conversations, is growing more popular.
How Does Offline Speed Dating Work?
When people arrive at the venue, the organizers give them a scorecard. There are small setups of tables and chairs placed at some distance from each other. The event usually lasts 1-2 hours. Each date is 10-15 minutes. Every person has to write yes or no on the scorecard, depending on whether they liked the person or not.
After the date gets over, women stay seated, and men change position and repeat the process. The event ends when all dates are over.
After the event ends, those who wrote yes to each other get their details via email. This usually happens 24 hours after the event ends.
How Does Online Speed Dating Work?
Online speed dating is similar to offline speed dating. The only difference is that it happens over a video call. Since there are no physical boundaries, organizers can conduct the event on a larger scale. That makes it one of the best dating app development solutions.
When users arrive for the event, they have to wait in a lobby. The host then places them on a date for a fixed time. Once the date gets over, the users arrive at the lobby again and have to mark their date as yes or no. After that, they have to again wait for a few minutes for their next date.
The software matches users according to their preferences and age. Once the event ends, the system shares the details of users who matched with each other over email.
Tips to Start an Online Speed Dating Business
1. Market Research
If you are launching a dating app, you must first establish a user persona. It means that if you want to provide online speed dating services, you'll need to collect user data. You can gather demographic and behavioral information such as age, name, dating interests, and so on. You can determine your audience by analyzing everything about people in different places.
2. Prepare a Roadmap
Before starting your online speed dating business, you must create a roadmap. You should zero in on a region where you will start from. Starting from one location will help you understand this business better and make changes accordingly.
Once successful, you can make a list of regions where you want to expand this dating app solution business.
3. Get All Necessary Licenses
It is critical to understand the rules and regulations before starting an online speed dating business using an app. You have the option of obtaining the required permissions or trademarking your name and logo. You will avoid future trouble with authorities if you know the laws of the place and obtain the necessary license.
You can also register your company's name and logo as a trademark. A trademark is an excellent communication tool that allows customers to recognize you quickly. It assures that no one else can use your company's name.
4. Choose a Business Model
Subscription Based
A large number of dating apps throughout the world use this business strategy. You can charge users on a daily, weekly, or monthly basis on the online speed dating apps. Users can receive a certain number of virtual dates, which will depend on their subscription package.
One-Time
You charge people a one-time fee and provide them with a certain number of dates per day. You can also allow people to participate in speed dating events hosted in your area.
Event Subscription
In this, you use your speed dating app to host a variety of virtual dating events. Users who want to attend the events must pay a fixed fee.
5. Design and Develop
After choosing the business model, you need to start the design and development of the app. However, a single person cannot build an app of this magnitude. Therefore, you need to hire dating app developers to make a highly functional and robust app. Along with that, the design should be appealing and user-friendly.
6. Test and Launch
If you are wondering how to launch your app after the above step, then read this carefully. After you've finished developing your app, the subsequent step is to test it. You can detect and fix numerous faults by testing your app before releasing it to the public.
Initially, you can test your app with a small group of people. That way, you can collect user input and then fix all of your app's issues. After that, you can publish your app on the appropriate app store. You should follow the app store optimization rules to ensure a successful launch.
Aside from that, to properly launch your application, you must follow pre-launch, during launch, and post-launch criteria.
7. Maintain Your App
It is vital to update your app regularly, no matter which industry you belong to. App maintenance assists you with resolving problems, improving security, updating third-party APIs, integrating features, and more.
If you put off app maintenance from the beginning, you can run into a lot of problems. You may have to pay a lot of money afterward to get it to work properly. As a result, you should pay close attention to app maintenance.
Future of Online Speed Dating Business
Many people expressed their dissatisfaction with typical online dating apps like Tinder, Match, Hinge, and Bumble. They squander time swiping and messaging when it all ends up in vain. This is a time-consuming and emotionally taxing process.
When it comes to classic apps, the swiping procedure can raise expectations, which then fall short. Often, the conversation fizzles out, or there is no compatibility between the users.
With online speed dating, people will be able to determine if there's an actual connection before setting up a real-life date. According to studies, this technique results in a considerably greater success rate for in-person relationships. That is because the early video dates address many of the initial issues and worries.
At the moment, neither the Google Play Store nor the Apple Store has any online speed dating apps. As a result, you have a fantastic opportunity to tap into this untapped market by establishing an online speed dating app.
In Conclusion
Hopefully, this article has made you familiar with the concept of online speed dating and how it is a profitable business. The article also points out how expertise in technology is necessary to make a bug-free and functional app. Therefore, you need a tech partner with a dedicated development team to work on your project.
Narola Infotech is a dating app development company that can help you make a robust and aesthetically-pleasing speed dating app. Our ample resources and expert developers will make sure that you don’t face any issues during and after development. Feel free to contact us any time to discuss the details of your project.