Last Updated: January 27, 2024

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Ifrah Khan

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The most successful hospitality businesses are constantly evolving, but if you want to achieve this, you must keep up with the latest hospitality trends.

Keeping up with the trends will give you the best possible chance of reaching your target audience and conveying what you want to convey. Meanwhile, embracing new technology can help make a business more efficient, while in other cases, it can improve the overall customer experience.

On the other hand, a failure to keep up with the latest hospitality trends can have serious negative consequences, such as providing rival companies with a clear competitive advantage over you. Worse still, it can lead to your business failing to deliver the kind of experience customers might have come to expect.

Without further ado, Narola Infotech Insights presents the hottest hospitality trends to attract more customers to your business!

Top Trends in the Travel & Hospitality Industry

Sustainable Travel

A 2023 survey by Marriott found that 72% of travelers are willing to pay more for sustainable travel options.

Sustainable travel is becoming increasingly important as we become more aware of the impact our travel choices have on the environment. It's about making choices that minimize our negative impact and maximize our positive impact.

Key Benefits of Sustainable Travel for Hotel Owners

Increased guest satisfaction

Many travelers are now looking for hotels that are committed to sustainability, and they are willing to pay a premium for eco-friendly accommodations.

Improved brand image

By adopting sustainable practices, hotels can improve their brand image and reputation. This can make them more attractive to both consumers and investors.

Reduced operating costs

Implementing sustainable practices can often lead to reduced operating costs. For example, hotels can save money on energy and water by switching to energy-efficient appliances and fixtures and by using water-saving measures.

Know more about Vision for Sustainable Travel & Restaurants

Automated Services

Technology is playing a growing role in making things faster, better, and more convenient for both guests and staff. Automation, which is using computers to do things that people used to do, is at the forefront of this change. It's helping hotels and resorts provide a smoother experience for guests and save money at the same time.

A 2023 study by Hospitality Technology found that 76% of hotel guests are willing to use automated services for check-in, check-out, and room service. This is an increase from 62% in 2022.

Automation is having a big impact on many areas of hospitality, from the moment guests arrive to the time they check out and beyond. For example, self-service kiosks and mobile apps are letting guests check in and out on their own, which saves time for both guests and staff. 

Key Benefits of Automation for Hotel Owners

Super fast check-Ins

No more waiting in line to get your room key. Automation makes checking in and out a breeze, so you can get to the fun stuff quicker.

Your room, your way

Ever wished your room could read your mind? Automated services use what they know about you to make your stay special, like having your favorite snacks ready and waiting.

Saves money

Believe it or not, using tech in this way can actually save hotels money. Less time spent on boring tasks means more cash to make your stay even better.

Always open for business

Need something at 3 AM? Automated services are on it. Booking a room, ordering room service, or getting local tips – they're available 24/7, no matter the time.

hospitality development

Voice Control

4 in Our List of Hospitality Trends to Check Out Is Voice Control. 

Nowadays, voice control is being used in almost every corner of the world, and the hospitality industry is no exception. Voice control technology is providing guests with a convenient, personalized, and accessible experience, and it is clear that this trend is here to stay. 

A 2023 study by Juniper Research forecasts a $80 billion global market for voice-activated devices by 2026. The hospitality industry is the major driver of this growth, adopting voice tech to enhance guest experiences.

Hotels that are not embracing voice control are at risk of falling behind the competition. By embracing voice control, hotels can provide guests with a more convenient, personalized, and accessible experience. This will not only lead to increased guest satisfaction but also to improved revenue and profitability.

Key Benefits of Voice Control for Hotel Owners

Convenience

Voice control provides guests with a hands-free and intuitive way to interact with hotel services, eliminating the need for physical interaction or manual input.

Personalization

Voice assistants can gather information about guest preferences and use this data to provide personalized recommendations and tailored service.

Accessibility

Voice control offers a more accessible and inclusive experience for guests with disabilities or language barriers.

Efficiency

Voice-activated systems can handle requests and provide information quickly, reducing wait times and improving overall service efficiency.

Rise of Artificial Intelligence

Artificial intelligence (AI) is making a grand entrance into the hospitality industry, changing the way guests interact with hotels and enhancing their experiences to new levels.

57% of consumers are interested in chatbots for their instantaneity.

AI-powered chatbots and virtual concierges are taking center stage, providing guests with around-the-clock personalized assistance, breaking down language barriers, and offering tailored recommendations. 

Imagine having a virtual friend at your fingertips, ready to answer your every query, from booking rooms and checking in to recommending hidden gems in the city. This is the transformative power of AI in hospitality, creating a seamless and unforgettable journey for every guest.

There are many benefits to using AI chatbots in the hospitality industry, including

24/7 availability

AI chatbots can provide guests with assistance 24 hours a day, 7 days a week. This is especially beneficial for guests who are traveling internationally and may have difficulty communicating with hotel staff.

Personalized service

AI chatbots can collect data about guests' preferences and use this data to provide personalized recommendations and support. This can help to create a more memorable and enjoyable experience for guests.

Reduced costs

AI chatbots can automate many tasks that are currently handled by human staff, such as answering questions about hotel amenities and making reservations. This can help to reduce labor costs and improve efficiency.

Don't miss this: How AI Works in Hotels

Hospitality business growth

Bleisure Travel

The rise of remote work has blurred the lines between work and leisure, giving rise to the 'Bleisure' traveler – individuals who combine business trips with personal leisure activities. Hotels are catering to this trend by offering flexible workspaces, co-working areas, and amenities that cater to both business and personal needs.

To cater to the needs of Bleisure travelers, more and more hotels are opting for a travel app that allows guests to book rooms, make reservations for local attractions, and order room service from their smartphones. This can help to create a more seamless and enjoyable experience for Bleisure travelers.

Key Benefits of Bleisure Travel for Hotel Owners

Extended guest stays

Bleisure travelers typically extend their stays beyond the traditional business trip duration, increasing revenue and occupancy rates for hotels.

Enhanced guest satisfaction

By blending work and leisure, bleisure travelers experience a more fulfilling and memorable trip, leading to increased guest satisfaction and positive online reviews.

Diversified customer base

Bleisure travel broadens the hospitality industry's customer base, attracting a new segment of travelers who seek a more holistic travel experience.

Strengthened local partnerships

Collaborating with local businesses for bleisure activities enhances the hotel's connection to the local community and promotes the destination's attractions.

In addition to these trends, there are a few other things you can do to attract more customers to your hotel

Offer competitive rates: Make sure your rates are competitive with other hotels in your area.

Provide excellent customer service: Train your staff to provide excellent customer service from the moment a guest arrives until they check out.

Get involved in the community: Get involved in local events and organizations to raise awareness of your hotel.

Market your hotel effectively: Use a variety of marketing channels to reach potential customers, such as online advertising, social media, and public relations.

Robots in Hotel & Restaurant Settings

Robots in hotels are one of the rapidly growing trends in the hospitality industry. Automation is becoming increasingly prevalent in the hospitality industry, and one significant aspect of this trend is the integration of robotics. Hotels, restaurants, and similar businesses are exploring the use of robots not only to welcome customers and provide information but also to enhance security operations.

88% of hotels are considering implementing robotic solutions in their operations by 2025. Robots are expected to deliver 1 billion items to guests in hospitality environments by 2034

In hotels, robots are being used to handle various tasks such as delivering room service and undertaking cleaning and housekeeping responsibilities.

Meanwhile, in the restaurant sector, there is potential for robots to play a role in aspects of food service. This becomes especially valuable for customers seeking to minimize close contact with others.

Key Benefits of Robots for Hotel Owners

Efficient Operations

Robots simplify tasks like check-in, room service, and cleaning, making daily operations smoother.

Cost-Effective

Reduces ongoing costs by automating routine jobs, allowing staff to handle more intricate responsibilities.

Better Guest Experience

Improves guest satisfaction by providing personalized service, quick room service, and unique experiences with robotic assistance.

Adaptation to Customer Preferences

Shows flexibility to changing customer preferences, appealing to a wider audience, especially those who appreciate modern technology.

Enhanced Safety and Cleanliness

Uses robots equipped with UV-C lights to ensure cleanliness, addressing post-pandemic concerns and maintaining a safe environment for guests.

Know more about Robots Helping Out in Hotels

Automated Guest Messaging

Implementing an effective integrated management system in your hotel enables the automation of guest messaging campaigns. Moreover, it facilitates the extraction of rich guest data that can be utilized for external marketing.

Incorporating automated systems improves operational efficiency and contributes to a higher standard of service, meeting the expectations of today's technology-aware clientele.

Key Benefits of Automated Guest Messaging for Hotel Owners

Improved Communication 

Automated guest messaging ensures timely and consistent communication with guests, enhancing overall service quality.

Enhanced Guest Experience

Personalized automated messages contribute to a more tailored and memorable guest experience, fostering positive reviews and loyalty.

Operational Efficiency

Streamlines communication processes, allowing staff to focus on more complex tasks and improving overall operational efficiency.

Increased Revenue Opportunities:

Targeted messaging campaigns can promote on-site amenities, special offers, or upgrades, leading to potential upsells and increased revenue.

Data Utilization for Marketing

The system provides valuable guest data, enabling hotel owners to create targeted marketing strategies and promotions based on guest preferences and behaviors.

Mobile Technology

Implementing robust mobile technology in your hotel offers a range of advantages,  facilitating both operational efficiency and elevated guest experiences.

An effective mobile system allows for seamless check-in processes, keyless entries, and in-room controls, contributing to streamlined operations and heightened guest satisfaction.

Moreover, the extraction of rich guest data through these mobile platforms becomes a valuable resource for targeted external marketing efforts.

Key Benefits of Mobile Technology for Hotel Owners

Efficient Operations

Mobile technology streamlines check-in processes, keyless entries, and in-room controls, enhancing operational efficiency and guest satisfaction.

Enhanced Guest Experience

Mobile apps provide guests with the convenience of managing bookings, accessing information, and requesting services, leading to a more seamless and personalized stay.

Operational Flexibility

Hotel owners can adapt to changing demands through real-time updates and instant communication via mobile platforms, addressing guest needs promptly.

Marketing and Loyalty Programs

Mobile technology has become a powerful tool for marketing initiatives and loyalty programs, fostering guest engagement and increasing repeat business.

Know more about Mobile Check-in Service in Hotels

Online Travel Agents

Incorporating Online Travel Agents (OTAs) into your hotel's strategy presents a pivotal trend in the hospitality industry, advancing the way bookings are made and creating opportunities for both hoteliers and guests. 

By partnering with prominent OTAs, hotels can expand their reach, tapping into a broader audience and increasing booking possibilities. Additionally, these platforms often offer user-friendly interfaces, simplifying the booking process for potential guests.

Key Benefits of Online Travel Agents for Hotel Owners

Extended Reach and Bookings

Collaborating with OTAs expands the hotel's visibility, reaching a wider audience and increasing potential bookings.  

Simplified Booking Processes  

OTAs often provide user-friendly interfaces, simplifying the booking experience for guests and encouraging seamless transactions.

Revenue Optimization

The Effective use of OTAs allows hotel owners to optimize revenue by managing pricing strategies and promotions in response to market demands.

Operational Streamlining

Integrating with OTAs can streamline operational processes, automating booking management and reducing the workload on hotel staff.

Data Utilization for Marketing

The data gathered through OTAs provides valuable insights into guest preferences and booking patterns, empowering hotel owners to refine marketing strategies and enhance overall guest experiences.

In addition to these trends, there are a few other things you can do to grow your hospitality business.

Offer competitive rates: Make sure your rates are competitive with other hotels in your area. 

Provide excellent customer service: Train your staff to provide excellent customer service from the moment a guest arrives until they check out.

Get involved in the community: Get involved in local events and organizations to raise awareness of your hotel.

Market your hotel effectively: Use a variety of marketing channels to reach potential customers, such as online advertising, social media, and public relations.

Which Trend Are You Planning to Leverage?

So, there you have it—adopting these trends can attract more customers to your hotel. As your travel and hospitality development team, we're ready to turn these ideas into reality, making your hotel the top choice. This, of course, means earning more revenue.

As the hospitality industry continues to evolve, hotel booking app development will play an increasingly important role in attracting and retaining guests. By leveraging these innovative technologies, hotels can create a more personalized and engaging experience for their guests

Let's make it happen together! Reach out, and let's discuss which trend you want to follow and make it work for your unique space.

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