In this article, we discuss the Google announced broad May core update in-depth, its impact, and how you can possibly deal with it. Also the good and bad that is tagged along with this Google broad core algorithm update.
You must be aware that getting a competitive edge among other websites on the web isn’t a piece of cake. Along with getting the web app development services, you should pay attention to how Google evaluates your website’s position. Regular updates to Google’s algorithm make you obligated to keep track of those (if you want to appear in the top positions in relevant searches).
Google’s 4th May core update was rolled out globally. It is not region-specific or subjected to any criteria. Hence it is labeled as the “Broad Core Update” which is a regular exercise by the giant Google after every few months interval. Even though this update was pre-announced, this is considered the largest update in a long time due to the impacts it has already displayed on the impressions of various companies.
We have listed down some of the most recent Google updates in this blog, along with some useful tips to help you proceed in the right direction.
Google New Algorithm Updates 2022
Here are some important Google algorithm updates that you should be aware of.
March 2022: Product Review Update
Google confirmed the March 2022 product review update that rewards websites showcasing in-depth reviews regarding first-hand experience on their website. As per Google, templated reviews no more interest the users as they only touch upon the periphery of the products and services.
Users generally prefer detailed and original reviews that can give an unfiltered opinion of the product or service you offer. Although this cannot be penalized, maintaining the review section accordingly would give an edge for better rankings.
Page Experience Update for Desktop 2022
Google’s page experience update from March 2022 is quite similar to the one for mobile search last year. Desktop page experience ranking factors include:
If your website fails to meet any of these criteria, it won’t receive the benefit of a desktop experience ranking boost. Again, your page will not be punished for not fulfilling these criteria, but other websites that do may get higher rankings.
Some Older Google Algorithm Updates
November 2021 Core Update
In November 2021, Google introduced a broad core algorithm update. It was majorly focused on improving the quality of the websites. According to it, you need to answer the following questions about your website:
Are you Negatively Impacted by these Google Core Updates?
It is natural that with continuous updates by Google every few months, you might observe a decline in your rankings at times even though your website is perfect and consists of all the right things.
Google declares that there is “Nothing to Fix” on your website if you have lost rankings. Nevertheless, you cannot sit with folded hands and watch your website traffic decline with every update.
How to Get Higher Ranking Despite the Google Algorithm Updates
Here’s a list of things that experts say you can do to cope with the changes and remain at the top every single time.
- Evaluate your content. Yes, it is still the king. It is always going to be. There must be well-researched, relevant, and comprehensive content on your website that has insights about your services/products and what you offer. Always check your website to abide by white-hat SEO only. It will take you a long way.
- Your website must be identifiable as a well-trusted one serving authentic information and user-centric always.
- The website should be verified for not making use of any customer data by the wrong means or without their knowledge. It should be secure for the user even if it makes use of third-party integrations.
- Whether it is a blog post or a featured snippet, whether a search query on the web or a simple social media post, the ranking algorithm will analyze it in-depth with the search algorithm update.
- Content should not be too promotional. For eg., you might have come across websites that have their entire page painted with sponsored ads. This does not work well with the users.
- Your website should be working seamlessly on both desktop and mobile platforms. The better the flexibility, the more it would be favored by users.
Turns out that ranking a website works on the principle of survival of the fittest. If your website is checking all the boxes, you have little to worry about these updates. Yet, there is no guarantee as it is like a list of top 10 movies. Even though it might be the best list today, it is going to turn old someday and become irrelevant. So, always ensure that you are in sync with the market timings.
What do the experts say about Google’s Core Update?
Narola Infotech is a leading Custom software development company for many years now, And, we have an equally dexterous digital marketing department that provides the best SMO services. We are always watchful on the Google Core Updates as they play a massive role in how we function and often dictate a change in our marketing strategies.
Nevertheless, here’s what the best names opine about these recent updates and it might surely help in maintaining high-quality work.
The May update is stronger and influencers have more SERPs and positions.
The above statement is made by comparing the new update with the previous January update. The most impacted industries mentioned by them are:
- Real estate
- Pets & animals
- People & society
Moz gives its insight through temperature tracking. And its verdict is that the May Core update showcases an insane level of heat with 103 degrees on May 4th and 112 degrees on May 5th. It is one of the most important updates since Aug 2018 by Moz.
They have pointed out that Google has been refocusing on content quality and brand factors like CTR and user data now.
While Google continues to introduce new algorithm updates every few months, it’s important to consider them whenever seeking web app development services. Websites that fail to reach the right audience are anything but useful. We hope you have a clear understanding of the important Google algorithm updates and how they must be affecting your website’s ranking.
It’s better to take necessary actions and improve your strategy than to lose the hard-earned SERP ranking. Hopefully, this blog will guide you in the right direction.