February 1, 2021

Leena Sanap


Facebook is the most powerful and the largest social media platform online. Millions of businesses are advertising on Facebook. It has over 2 billion monthly active users. The most effective way to increase the return on advertising spend (ROAS) is by optimizing the Facebook Ad targeting. You can expand your reach through Facebook Ads even beyond your page followers.

Facebook users add tons of information about themselves to their profiles. Facebook insights allow you to create focused audience segments.

Here are some incredible techniques you can use to spread your message across Facebook’s amazing user base.

Start a conversation with your target audience

With the help of Facebook Ad targeting capabilities, you get a clear idea of your audience.

There is a large list of Facebook targeting options.

  • By demographics
  • By interests
  • By behaviors

Audience insights are a great tool to find the right audience for your ads. You can set up a conversion funnel as below:

Attract – Convert – Close – Delight

A properly defined conversion funnel can save a lot of time:

  • You can create numerous Facebook audiences targeting various stages.
  • Once you’re aware of the funnel stages, it’ll become easier for you to develop offers and campaigns.
  • To move people through your conversion funnel, you may develop cross-channel marketing incentives.
  • Depending on the audience’s relationship with your brand, you’ll be able to set a different set of campaign goals.

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