February 5, 2021


Leena Sanap


Are you struggling to increase organic traffic to your website and generate more conversions? Is the bounce rate of your website too high?

Bounce rate is the percentage of the sessions where the user leaves the home page without engaging with the website. It is essential to decrease the bounce rate of your website to get more leads, and turn visitors into potential customers. You should take a look at all kinds of data when it comes to run a successful website. Here are the quick tips to decrease the bounce rate of your website.

Improve the speed of your website

You must optimize your website to improve its speed. In a study, it was found that 60% of users leave the website before they interact with other pages because of the poor loading speed of the website. Implement a content delivery network to enable cache copies of your website.

Avoid pop-ups

More than 80% of the users are annoyed with irrelevant pop-ups and push notifications. But, pop-ups are seen to increase the site’s traffic drastically Hence, one should make sure that the pop-ups are relevant and do not annoy the visitor. One can drive traffic by using pop-ups cautiously. It is advised to set a timer – so that it doesn’t hit the user directly.

Mobile responsive

Optimizing the website for mobile devices is one of the best ways to decrease the bounce rate of the website. Mobile traffic surpasses desktops, and hence you should spend time on optimizing your website for different devices. It can be a quick way to drive traffic and grab customer attention. Make sure to test your website using different tools to check the resolution on different devices.

Improve the look of your website

The design and appearance of your website matter a lot for users. If they love the UI, they are likely to spend more time on your website. There are thousands of premium themes that help you improve the look of your website. Make sure to utilize white space in a proper way. Try to keep the design simple, as visitors tend to stay away from complex websites.

Keep the content fresh

Updating the content from time to time will help you reduce the bounce rate to a great extent. Google ranks the website based on the freshness and quality of content. In fact, fresh content plays a crucial role in ranking your website. You can spend some time in updating the existing content of your website. Websites that are updated regularly are known as evergreen sites.

By following the above tips, you can decrease the bounce rate of your website.

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