Last Updated: July 2, 2024

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Ashish Narola

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Is the BigCommerce platform restricting your ecommerce business? Imagine running an online store where every feature you need is at your fingertips, customization is effortless, and support is always available. If this sounds appealing, it might be time to consider migrating your online store from BigCommerce to Shopify. As a business owner, the platform you choose directly impacts your store's performance and the overall customer experience. 

Shopify is renowned for its user-friendly interface, extensive customization options, and powerful tools designed to enhance your business operations. This blog post will walk you through the BigCommerce to Shopify migration process, highlighting key steps to ensure a smooth transition, common challenges, and why making the switch could be the best decision for your business.

Shopify Statistics

Source: Analyzify

Why Migrate from BigCommerce to Shopify?

Before directly jumping into the migration process, let's explore why Shopify might be the right platform for your ecommerce business:

Benefits of Migrating to Shopify

Ease of Use

Shopify's intuitive interface allows you to manage your store without extensive technical knowledge. From setting up product pages to configuring payment gateways, the process is streamlined and straightforward.

Customizability

With thousands of apps and themes, you can tailor your store to meet your unique needs. Whether you need advanced SEO tools, marketing automation, or custom shipping options, Shopify’s App Store has you covered.

Scalability

Whether you’re a small business or a large enterprise, Shopify scales with your business. Its robust infrastructure can handle high traffic volumes, ensuring your store performs well during peak times.

Integrated Payment Options

Shopify supports a wide range of payment gateways, making transactions seamless for your customers. This flexibility of payment gateway integration can help you cater to a global audience.

Strong Community and Support

Access to Shopify's extensive support network and community of developers means help is always at hand. The Shopify Help Center, forums, and dedicated support team provide valuable resources to troubleshoot any issues.

Shopify's checkout has a 12% higher conversion rate than BigCommerce's, on an average.

Shopify Conversion rate

Challenges Faced in BigCommerce by Ecommerce Businesses

While BigCommerce offers a solid platform for ecommerce, many users (including you) might face several challenges that prompt them to consider a switch to Shopify:

Complex Pricing Structure

BigCommerce's tiered pricing based on sales volume can lead to unexpected costs as your business grows. Many users find themselves facing higher fees as their sales increase, which can be difficult to manage.

Limited Customization Options

Users often find BigCommerce's customization options to be restrictive. Advanced customization requires coding knowledge or hiring a developer, which can be a significant barrier for smaller businesses.

App Ecosystem

While BigCommerce has an app marketplace, it’s not as extensive or as well-integrated as Shopify’s. This limits the functionalities you can add to your store and often necessitates workarounds.

SEO Limitations

Some users report difficulties with SEO customization on BigCommerce, impacting their search engine rankings. Shopify’s SEO tools and resources are generally more robust and user-friendly.

Support and Resources

Although BigCommerce offers support, many users find that the community and available resources are not as comprehensive as Shopify’s. This can make troubleshooting and growth more challenging.

migrate-to-shopify

Pre-Migration Tips

Migrating your online store from BigCommerce to Shopify involves careful planning and preparation to ensure a smooth and successful transition.

Evaluate Your Current Store

Conduct a thorough audit of your BigCommerce store. Identify the data and features you need to migrate, such as products, customers, orders, and content. This step is crucial to ensure nothing is overlooked during the migration.

Backup Data

Before making any changes, ensure you have a complete backup of your BigCommerce store data. This includes product information, customer data, and order history. Having a backup ensures you can restore your data if anything goes wrong during the migration.

Plan Your New Store Structure

Decide how you want your Shopify store to be structured. This includes categories, product descriptions, and navigation. Planning ahead will make the migration process smoother and help you maintain a logical flow for your customers.

How to Migrate from BigCommerce to Shopify

Here is a step-by-step guide for you to ensure your ecommerce store is switched hassle-free to shopify from ecommerce.

BigCommerce to Shopify Migration

Set Up Your Shopify Store

  • Sign Up for Shopify: Start by creating a Shopify account. Choose a plan that suits your business needs. Shopify offers a variety of plans, from basic to advanced, so you can select one that fits your budget and requirements.
Shopify Pricing
  • Choose a Theme: Select a theme that aligns with your brand. Shopify offers both free and paid themes, allowing you to find a design that matches your aesthetic and functional needs.
  • Customize Your Store: Use the Shopify theme editor to customize your store’s appearance. Adjust colors, fonts, and layouts to ensure your store reflects your brand identity.

Export Data from BigCommerce

  • Export Products: In BigCommerce, navigate to the Products section and export your product data as a CSV file. Ensure that all relevant details such as product descriptions, prices, and images are included.
  • Export Customers and Orders: Similarly, export your customer and order data from BigCommerce. This data is crucial for maintaining continuity and ensuring a smooth transition for your customers.

Import Data into Shopify

  • Use Shopify's Import Tool: Shopify provides tools to import your data seamlessly. Use the built-in import functionality to upload your CSV files for products, customers, and orders. Shopify's guides can help you navigate any complexities.
  • Verify Data Integrity: After importing, check your data to ensure everything has migrated correctly. This includes verifying product descriptions, prices, and customer details. It’s essential to ensure accuracy to avoid any issues post-migration.

Set Up Essential Apps

  • Install Necessary Apps: Explore the Shopify App Store and install apps that replicate or enhance the functionality you had on BigCommerce. Popular apps include those for SEO, marketing, and customer service. Apps like Oberlo for dropshipping, Klaviyo for email marketing, and Yotpo for reviews can significantly enhance your store's capabilities.
  • Configure Settings: Adjust settings for payments, shipping, and taxes to align with your business operations. Ensure that all settings are configured to match your previous setup, minimizing disruptions for your customers.

Design and Test Your Store

  • Customize Pages: Design key pages such as the homepage, product pages, and checkout. Use Shopify’s customization tools to create a user-friendly and visually appealing store.
  • Test Functionality: Perform thorough testing of your store. This includes placing test orders, checking payment gateways, and ensuring mobile responsiveness. Testing helps identify and resolve any issues before going live.

Launch Your Shopify Store

  • Choose a Domain: Connect your existing domain to Shopify or purchase a new one. This step is crucial for maintaining your brand identity and ensuring your customers can find you easily.
  • Go Live: Once you’re satisfied with your setup and testing, remove any password protection and make your store live. Announce the transition to your customers and provide them with any necessary information.
  • Monitor and Optimize: After launch, continuously monitor your store’s performance and gather customer feedback for ongoing optimization. Use analytics tools to track key metrics and make data-driven decisions.

Post-Migration Tips

After successfully migrating from BigCommerce to Shopify, it’s crucial to implement best practices and optimize your new store to ensure a seamless transition and capitalize on Shopify's full potential.

SEO Considerations

Ensure your URLs are redirected correctly to maintain SEO rankings. Use 301 redirects for any URL changes to preserve your search engine traffic.

Customer Communication

Inform your customers about the migration. Highlight new features and improvements to enhance their shopping experience. Providing clear communication can help maintain customer trust and loyalty.

Move Ecommerce Stack to Cloud

One of the significant benefits of migrating to Shopify is the ability to move your entire ecommerce stack to the cloud. This ensures better performance, security, and scalability for your online store.

Leverage Shopify’s Resources

Utilize Shopify’s extensive help center, forums, and customer support for any issues that arise. Taking advantage of these resources can help you resolve problems quickly and effectively.

switch-from-BigCommerce-to-Shopify

If you are still confused whether to take this significant step of migrating your ecommerce business from BigCommerce to Shopify, let us tell you about some real-world success stories. This will surely take all the doubts off your mind and help you take the leap of faith.

Real-World Success Stories of BigCommerce to Shopify Migrations

Tessemae's

  • Industry: Food and Beverage
  • Background: Tessemae's, a company specializing in all-natural salad dressings and condiments, faced challenges with their BigCommerce platform in terms of scalability and ease of use.
  • Migration: They migrated to Shopify to take advantage of its user-friendly interface, strong ecommerce app platform, and scalability.
  • Outcome: Post-migration, Tessemae's experienced improved website performance, enhanced customer experience, and better integration with marketing tools, which contributed to an increase in sales.

Bombas

  • Industry: Apparel
  • Background: Bombas, a successful sock and apparel company known for its social mission of donating a pair of socks for every pair sold, required a platform that could handle high traffic as well as complex promotional campaigns.
  • Migration: Transitioned from BigCommerce to Shopify Plus to support their growth and marketing strategies.
  • Outcome: The migration led to a more seamless shopping experience, improved site speed, and better handling of high-volume sales periods, leading to increased revenue and customer satisfaction.

Leather Head Sports

  • Industry: Sports Equipment
  • Background: Leather Head Sports, a company crafting handmade leather sports balls, needed a more flexible and scalable ecommerce platform to showcase their premium products.
  • Migration: Moved from BigCommerce to Shopify to leverage Shopify's customizable themes and extensive app marketplace.
  • Outcome: The switch enabled them to create a more visually appealing online store, streamline their operations, and improve overall customer engagement.

Gymshark

  • Industry: Fitness Apparel
  • Background: Gymshark, a leading fitness apparel brand, required a robust platform that could support their rapid growth and international expansion.
  • Migration: Transitioned to Shopify Plus from BigCommerce to handle their increasing sales volume and global customer base.
  • Outcome: The migration resulted in enhanced site performance, better handling of flash sales, and superior customer service capabilities, driving significant growth in their global market presence.

Finisterre

  • Industry: Outdoor Apparel
  • Background: Finisterre, a brand committed to sustainable outdoor gear, sought a platform that aligned with their growth ambitions and sustainability values.
  • Migration: Migrated from BigCommerce to Shopify to take advantage of Shopify's robust ecommerce tools and sustainability-focused integrations.
  • Outcome: The transition allowed them to streamline their operations, enhance their online store's functionality, and engage more effectively with their eco-conscious customer base, leading to increased sales and brand loyalty.

These examples illustrate how businesses from various industries have successfully migrated from BigCommerce to Shopify, resulting in improved performance, scalability, and overall growth. Hence, you can too!

Switching to Shopify from BigCommerce with Narola Infotech

Migrating from BigCommerce to Shopify can significantly enhance your ecommerce operations. By following this guide, you can ensure a smooth transition and maximize the advantages of Shopify's powerful platform. Make Shopify the foundation of your online business and watch it thrive.

If you need expert assistance during your migration process, don’t hesitate to reach out to our team at Narola Infotech. We specialize in seamless ecommerce migration and customized Shopify solutions to help your business grow.

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