Last Updated: April 22, 2024


Rohit Rawat


According to Statista, the United States is the world's leading country in the beauty ecommerce market, generating roughly $86 billion in 2023. This proves that the beauty ecommerce market is booming and offers beauty retailers unparalleled reach and opportunities for growth.

So if you’re ready to create an ecommerce website for your beauty business or want to migrate your store and are waiting for inspiration to strike you, we’ve got you covered.

In this blog, we discuss 6 beauty ecommerce websites and what makes them a champion in their own right. Discover their winning strategies and get inspired to create a standout online beauty business.

6 Beauty Ecommerce Websites To Take Inspiration From 



Glossier is a B2B ecommerce website that has transformed the beauty industry with its focus on approachable beauty and consumer empowerment.  Their minimalist aesthetic, community-driven approach, and carefully curated product line have earned them a devoted following.

Let's explore how they excel in ecommerce.

Branding & Visual Identity

Glossier's minimalist aesthetic translates seamlessly to its website. Clean layouts, soft colors, and high-quality product photography create a cohesive, aspirational brand experience. This uncluttered style makes browsing enjoyable and focuses attention on the products.

Community-Driven Content

Glossier has a strong social media presence and leverages user-generated content on its website. Reviews, testimonials, and "real people" imagery build trust and authenticity. This resonates with shoppers seeking genuine recommendations.

Customer-Centric Approach

Their "You Look Good" philosophy shines through in their content and website design. This emphasizes accessibility and inclusivity rather than intimidating beauty ideals. The website is easy to navigate and features helpful tools (shade finders, quizzes) that put the customer in control of their beauty journey.

Direct-to-Consumer (DTC) Model

Their DTC model allows them greater control over the customer experience and fosters stronger relationships with their audience. This community connection strengthens brand loyalty.



Sephora is a beauty retail giant that offers a boundless selection of brands and products to explore. Their website expertly balances the excitement of discovery with a streamlined shopping experience.

Here's why they're an ecommerce leader:

Unmatched Product Selection

Sephora caters to every beauty desire, from cult classics to niche finds. Their massive catalog spans various price points, making it a destination for both casual shoppers and beauty enthusiasts.

Intuitive Navigation

Despite the vast selection, Sephora's website is remarkably easy to navigate. Filters, curated categories, and personalized recommendations guide shoppers to their perfect products.

Focus on Discovery

Sephora turns its website into a virtual beauty playground. Trend reports, tutorials, and "try-on" technology encourage experimentation and help customers discover new favorites.

Rewards & Community

Their Beauty Insider program fosters loyalty with points, perks, and exclusive offers. Their online community of beauty lovers adds a social element to shopping.

Ulta Beauty


Ulta Beauty has cemented itself as a formidable rival to Sephora, offering a similarly expansive product selection and an ecommerce platform that prioritizes user-friendliness and accessibility. They've succeeded in creating an online shopping experience with their online multistore that rivals the convenience and excitement of browsing in their physical stores.

Here's what makes them stand out:

Drugstore + Prestige Mix

Ulta Beauty's strength lies in catering to both budget-conscious shoppers and those seeking high-end brands. This makes them a one-stop shop for a wide range of beauty needs.

Clear Product Comparisons

Their website makes it easy to compare similar products side-by-side. Detailed product descriptions, price comparisons, and user reviews empower shoppers to make informed decisions.

Navigational Tools

Finding what you need is simple on Ulta's website. Extensive filtering options, well-organized categories, and tailored recommendations streamline shopping.

Rewards and Savings

Ultimate Rewards, their loyalty program, offers generous points and discounts, encouraging frequent purchases. Their focus on promotions and sales sections appeals to value-seeking shoppers.



Bluemercury caters to discerning beauty shoppers seeking the best in skincare, makeup, and fragrance. Their online presence mirrors the personalized service and curated selection found in their physical stores.

Here's what sets them apart in the ecommerce realm:

Refined Aesthetics

Bluemercury's website reflects the luxuriousness of their brands. Clean design, high-resolution imagery, and a focus on white space project a feeling of sophistication and indulgence.

Curated Selection

Bluemercury emphasizes quality over quantity. They carefully choose established high-end brands and emerging niche lines, offering an expertly edited selection.

Focus on Expertise

Their website features articles, expert advice, and virtual consultations. This highlights their knowledge and positions them as a trusted guide in the world of luxury beauty.

Seamless Shopping Experience

While their focus is on luxury, their website remains user-friendly. Clear navigation and detailed product information maintain a smooth and enjoyable browsing experience.



Ipsy breaks the mold of traditional beauty ecommerce with its subscription box model and a website that embodies the joy of fun and discovery. They inject a sense of playful anticipation into the online beauty experience, making each delivery feel like a personalized surprise filled with exciting possibilities.

Here's what makes them stand out:

Playful & Personalized

Ipsy's website is vibrant, with bold colors and engaging visuals that align with their focus on playful beauty exploration. Their personalization quiz makes the experience feel tailored to each user's preferences.

Unboxing Excitement

Ipsy leans into the anticipation of their subscription boxes. Their website features unboxing videos, sneak peeks, and a community forum where members share the excitement of discovering new products.

Focus on Value

Ipsy emphasizes the exceptional value of its subscription boxes. They highlight the variety of deluxe samples and full-size products, making the subscription feel like a surprise gift each month.

Fostering Community

Ipsy encourages interaction and sharing. Their review system, social media integration, and online forums cultivate a sense of community among subscribers, adding a social element to the beauty experience.

Credo Beauty


Credo Beauty champions clean, sustainable beauty and their website seamlessly reflects this mission from the moment you land on their homepage. Their design choices, carefully curated content, and emphasis on transparency mirror the values they uphold, creating a cohesive online experience that resonates with ethically-minded beauty lovers.

Here's what sets them apart:

Values-Driven Design

Credo Beauty's website embraces natural colors, soft textures, and imagery that evokes a sense of earthiness and simplicity. This visual aesthetic reinforces their commitment to clean and ethical beauty products.

The Credo Standard

They clearly articulate the "Credo Clean Standard," outlining what ingredients they ban and what they prioritize. This transparency builds trust and empowers shoppers to make informed decisions.

Ingredient Transparency and Education

Product pages offer detailed ingredient lists and explanations about the potential benefits and concerns of each ingredient. This focus on education empowers shoppers to understand what's in their beauty products.

Brand Spotlights

Credo features stories about their brand partners, highlighting their ethical sourcing practices, sustainable packaging, and the people behind the products. This gives shoppers a deeper connection to the brands they support.

Ready to take your beauty business online

Create a Beauty Ecommerce Websites with Narola Infotech

Creating a standout beauty ecommerce website takes careful planning and execution. These top beauty ecommerce websites demonstrate the importance of a well-designed, customer-centric online store.

Are you ready to take your beauty business online?

Let Narola Infotech be your guide. Our expertise in beauty ecommerce development will help you build a website that attracts, engages, and converts.

Frequently Asked Questions (FAQ)

See the answers to some of our most commonly asked questions below.

Yes! We have extensive experience analyzing beauty ecommerce websites and understanding the unique needs of this sector.

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