Redesigning Your App Like Facebook for Better Engagement
News FeedPeople now view social media as a platform to get the latest news. So, you can add a dedicated news feed to your Facebook like app that is separated from their regular feed. You can do the same for pages too. You can suggest trending news, people, and also pages. To increase engagement, you can show comments by public figures at the top. More engagement will allow the posts and news to reach a wider audience. That way, more people will remain updated about the latest trends and what everyone is talking about.
Easy NavigationYou can provide easy ways for people to switch from their business accounts to personal accounts and vice versa. It would be more convenient to provide a “Two Tap” process to switch between accounts. If the account switching process gets very cumbersome, users might get irritated and leave your Facebook clone app.
Improved Page Management ToolsThe admins, especially of business pages, have to overlook many tasks. They have to check the tasks of different people who are working on different aspects of the page. You can provide the admins with task-based admin tools to make their job easier for them. Admins should be able to assign the tasks to their team members accordingly on your Facebook like app. The various tasks could be related to:
- Community Activity
Improved InsightsThis is one of the most important features that you can upgrade and redesign. It will immensely help with the engagement of your app like Facebook. Insights help businesses understand their audience and their behavior in a better way. Improved insights will provide more relevant information to businesses. Using this data, they can aim their content marketing strategy to understand their users in a deeper way. This will end up further increasing the engagement of the page. However, you must make sure that these updates work perfectly and there is no lag in recording user information. In case you provide inaccurate data, it could prove to be disastrous for the business, and ultimately, for you.
Safety FeaturesThis is another important feature that you can constantly improve and that your users will appreciate. Redesigning and making this feature more robust will give more confidence to your users. It will motivate them to share more things and engage more freely, even with those people who they don’t know well. Some things you can do to improve the safety and security of the users of your app like Facebook are:
- The first thing you can do is give users more freedom and flexibility about with whom they want to share their activity. Blocking or muting a user can go a long way in giving users peace of mind while engaging on the app.
- Many people use social media platforms to spread fake news. False news can have a disastrous impact on an individual or a community. That makes it the responsibility of the app owner to stop these malicious activities. You must implement systems that will identify fake news and the culprits who spread them on your Facebook clone app.
- You can provide blue ticks to individuals and pages, especially business and celebrity pages. This will help users identify genuine pages. They can conduct business with a brand with a blue tick with the surety that it is authentic.