Last Updated: November 20, 2023


Rohit Rawat


If you want to invest in mobile application development, the first step is to select a niche. But there are so many categories out there that it might get overwhelming to choose one. However, one of the best niches that can give a good return on your investment is dating app development.

There are two main figures that you need to consider if you are trying to make up your mind about developing a dating app.


This shows that online dating is now normalized, and more people are gravitating towards it to find romantic relationships.


This shows that people are ready to pay for these services.

If you have a unique idea for a dating app, the right time to develop and launch it is today. There are many ways to monetize dating apps and earn a steady stream of income. This article discusses the different ways in which a dating app can be monetized.

Make Millions by Monetizing Dating Apps


The most common way for dating apps to make money is to offer a membership plan. Although most online dating apps are free to use, users can pay a monthly or yearly subscription fee to access the dating site's many premium features. Paid features help users stand out from the crowd and become more visible to other users.

The premium features include-

  • Profile getting more views
  • More filtering options
  • Chat with another person instantly
  • Unlimited swipes

And many more.

This model can be offered as a monthly or yearly subscription plan that gives users access to all of your dating app's free features. The other model can be provided in the form of bundles, in which specific perks are provided in different plans and users can select the one that best suits their needs. It is best to use this monetization method in addition to other ways of monetization to increase revenue.

Affiliate Marketing

Affiliate marketing is a wonderful method to generate money, especially if your app has a lot of traffic. It works by placing advertising for other companies on your app. Every time a user sees the ad, clicks on it, or makes a purchase using that link, you will get a commission. 

You can join hands with service providers like restaurant owners, gift store owners, florists, or jewelry store owners to feature their products or services on your app. Make sure that those products or services are relevant to your app. You can hire dating app developers to integrate this into your app.

You can also make use of Google AdSense. It is a great option if your website or app gets a lot of traffic. In this program, Google places ads on your app or website that are relevant to your niche.


In-App Purchases

There are a number of in-app purchases and upgrades that can prove to be a very significant source of revenue. These in-app purchases include-

  • Gifts

Integrating a service that allows users to pick appealing presents for their dates and deliver them immediately is a good method to make money with dating apps. You can start your own online gift shop and share the URL on the dating app.

  • In-App Advertising

App owners may also be able to make a lot of money by putting ads on their dating apps. Many companies would like to advertise their own products/services that are linked to dating services to these consumers. 

You can reach out to local business owners and ask them to advertise their services on your dating app. This helps app owners earn an income and enables companies to list their products and services on the app, thus developing their own brand.

  • In-App Upgrades

Interacting with people you meet on an online dating site requires direct contact. As a result, charging a small fee for the use of a chat function is a wise choice. You can provide your users with text, audio, or video chat communication options.

Adding paid surveys and videos is another way dating apps make money. Both options can be made available on the app in a specific “Earnings Section” with the help of dating app development.

  • Users can earn coins, access in-app features, or even pay their membership fees by taking surveys. This is an excellent option since you will be compensated for every survey that your users complete.
  • Since most dating app users are unwilling to spend a few dollars per month for a premium subscription, you can have an in-app advertising feature to provide a steady source of money. Instead of paying for the premium edition of the app, users can view a video to gain access to some additional features.

Personal Coaching Advice

Many people are introverts and are hesitant to approach someone of the opposite gender. They lack the confidence to interact with the other person and convey their sentiments. You can provide them with different suggestions and methods to chat with the other person, advice on body language, grooming, and looks, as well as how to create the greatest first impression possible when they meet their date.

Apart from that, you can provide a customized one-on-one video coaching session on your dating app like Tinder. You can charge the service provider a commission on each successful transaction if you provide these types of services.


Final Words

Over many years, the industry of dating apps has attracted many users. This has given rise to more players entering this industry to monetize dating apps. However, as more people enter this space, users' expectations have risen. Today, no one wants to pay for basic features. If you want to beat the competition and generate revenue with this app, you will need to provide unique features to the users that are worth the price.

The most important part is that the whole process of online dating should be smooth and enjoyable for the users. If you are able to do that, no one will mind paying for those extra features of your application. Narola Infotech is a leading dating app development company that can help you create the most successful dating app. You can contact us at any time with your dating app idea, and we will leave no stone unturned to make it a reality.

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