February 3, 2021


Leena Sanap


Presently, there are more than a million apps for iOS in the app store. Such a huge number of apps can trick you into thinking that building and publishing an iOS app is an easy feat. But, an iPhone App Development Company expert can testify to the fact that indeed, its opposite is true.

Creating a fully functional and responsive app is a challenging task. In such a scenario, the news of the app getting rejected by the Apple app store can be disheartening. Businesses aiming to achieve the next-level growth thus invest in trusted iOS App Development Services to ensure that they receive the best product, and subsequently its numerous benefits.

You need to understand Apple’s approval process and the reasons behind the rejection of your app. As you become aware of them, submitting an app to the Apple Store, and getting it approved won’t seem like an uphill task.

Links That Just Won’t Open, Aka Broken Links

Before submitting an app for review, it’s extremely important for you to thoroughly examine every link on the pages of your app. If the links to important pages like Support and Privacy Policy are broken, it won’t take long for Apple to reject your product.

Bugs and Crashes: Glitches that Hinder a Smooth Performance

You cannot expect an app to be 100% bug-free during its release. What you can do is to have a rigorous testing procedure in place, to minimize their presence. It will ensure that Apple employees do not reject your app during the review stage. More dangerous than bugs are crashes. They can be seen as the direct route to rejection. Apple prides upon the user experience of their apps. They are not looking for apps that crash or are not able to work.

An App That Loads Sluggishly

People get irritated if their screens remain blank for more than 15 seconds. If your app cannot load its pages within this time frame, it’s bound to get rejected. If it is characterized by erratic navigation, then apart from annoying the customers, it will also annoy the Apple employees. They’ll not take long to reject it.

Unfinalized Version of Your App, i.e. Apps in Demos or Beta

The Apple app store is not interested in demos, beta, or the trial version of your app. It needs the final product. Keeping in mind that what you have submitted is not a trial version but a full-fledged app is not difficult. It will save you from getting an email of rejection from the Apple app store in this regard.

Apps with Less Than Perfect User Interface

Apple is known for the incredible user interface of its apps. You need to strictly adhere to their standards regarding design, text size, content, format, resolution, alignment, among many others. User experience is key to a good iOS app. If your app falls short on any of the UI/UX parameters, then no one can save it from getting rejected.

Apps That Are Incompatible with Other Apple Devices

Apple expects your app to run seamlessly on all its other devices, iPad being the most important one. Your testing process must take this into consideration. At the same time, an ideal iOS app is the one that is optimally designed so as not to put any undue pressure on the device. Take into account aspects like battery consumption, heat, etc. while developing your app.

An App That Lacks Privacy Policy Considerations

Make sure that the Privacy Policy in your app is intact as it’s one of the most critical apps approval requirements. Also make sure that the users cannot use Apple Pay without the Privacy Policy, whether it's related to branding or interface

Presence of Objectionable Content and Disrespectful Language

Objectionable content refers to content leaning towards areas like pornography and gambling. This type of content is strictly prohibited to be used in the apps. Besides, the usage of a language that incites violence or hatred against people of diverse backgrounds is rejected at the outset. Your content should provide value to iPhone users.

Apps That Lack Originality

Remodeling the latest app or tweaking a few of its features won’t get your app to the app store. Apple wants unique and original content for its users. Besides, such apps only work to waste the users’ time in the app store. Utilize your team’s fresh, original insights to provide value-based experiences to the users.

Apps Characterized By Metadata Errors

Metadata refers to information regarding screenshots, and details about login, configuration, and login contact. Metadata errors like inaccurate screenshots, missing or irrelevant information in the description of the app can creep in. But they can be easily avoided by being more mindful during the development and testing process.

Apps That Cater to Multiple Platforms

An iOS app must be created for an iOS platform. Period. Don’t even think about mentioning the names of other popular platforms. Screenshots for metadata should be from an iOS device only.

Apps That Share Confidential User Data

iOS developers know the important place that user privacy holds for Apple. They strive to provide a highly secure user experience. If in any way your app promotes the sharing of personal user information, then rejection is guaranteed.


There’s no doubt about the fact that once your app makes it to the app store, huge benefits await you. but to actually get to this state, you need to be vigilant about your app’s working beforehand so that your final product is flawless. So, before developing an iOS app must avoid the above points for rejection of your iOS app.

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